▷ Advantages of Online Shopping (2025)

Today, e-commerce is highly relevant, but have you ever wondered why customers prefer online stores, even though physical retail stores are still very popular?

Although companies spend a lot of time getting to know their customers, they often neglect the psychology of online shoppers.

Customers are very cautious when making a purchase. They won’t impulsively buy anything from any online store. After evaluating a product, they either buy it or move on to the next store. For example, selling expensive products often requires a lot of effort, and sometimes, before purchasing, customers need to physically evaluate the product.

However, over time, e-commerce has evolved. Companies have managed to find the right way to meet customer needs.

1. A Wide Variety of Products

Creating an online store gives you the opportunity to go beyond the limited space of a physical store and introduce more inventory into your business. While this can be a challenge for physical store owners, the potential to offer a broader range of products is one of the main reasons for switching to an online store. Nowadays, more and more people are interested in online stores because they offer a diverse selection of products, sizes, colors, and more.

For instance, Amazon started as an online bookstore, but now it sells everything from clothing to earth-moving machinery.

2. Competitive Prices on All Products

There are some people who visit physical stores to check the size, quality, and other aspects of products. However, very few actually end up buying the items in-store. Instead, they write down the same products and purchase them from online stores.    

If you have the ability, offer customers discounted prices online that will compete with physical store prices. You can also announce discounts on certain products to attract customers.

For example, Nido.ge offers a "deal of the day," which includes a significant discount on products, attracting customers who hurry to grab such a deal, increasing the demand for the product.

3. Reviews from Other Online Shoppers

According to data from Internet Retailer, 62% of shoppers check reviews from other customers before making a purchase.

In a physical store, customers can’t know what other shoppers think of a product. Thanks to consultants, they only receive positive information about the products, which is another reason why people prefer online stores.

For example, Amazon places the product ratings below the item.

Offer customers reviews, ratings, or recommendations from other buyers on your products. The higher the ratings, the better your chances of selling your products. Keep in mind that visitors can easily recognize fake reviews, so make sure to showcase authentic reviews from real buyers, as this enhances trustworthiness. Additionally, if you offer customers a discount coupon in exchange for leaving a review, it can increase the potential for repeat purchases from the same customer.

      4. The Ability to Evaluate Product Value

Moving from one brand's store to another can be tiring for customers, but shifting from one online store to another is much easier. After ratings, price is the second most important factor customers pay attention to.

To achieve this, the best method is to display your offered price next to the original price. This way, customers can easily spot the difference, reducing the likelihood of them switching to another online store.

For example, if you’re offering a winter discount, make sure to display the original price, the discount percentage, and the final price. Don’t forget to showcase the discount on the main page.

      5. Saving Time

For a customer, traveling to a specific brand’s store to buy a product can be a lot of effort, which is another reason why online stores are preferred. The ability to evaluate and order products from anywhere saves the customer's time. It's also important to note that customers want to know the details about a company's delivery services, such as “next-day delivery,” “48-hour delivery,” or “standard delivery service within 7 days.”

Provide accurate information about your delivery services. It’s better to allow customers to choose their preferred delivery date and time.